According to SocialMediaToday.com:
The majority (43%) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
55% of small businesses have blogs... and the average post takes about 1-3 hours to create.
Let's start off with some interesting statistics:
Yikes! You know you need to be online every day, but the effort that is going in to make sure you remain visible is exhausting.
Even worse, you may be putting in all of this effort and aren't really sure if what you are doing is working... let's fix that.
The Content Machine process revolves around stretching and utilizing the work you do and value you contribute to it's fullest extent - saving you time, money, and energy.
![[PenelopeTemplate]-art-line-2](http://static.showit.co/1600/qRgw1WEjRHCyDqn_Fdz0lg/shared/penelopetemplate_-art-line-2.png "[PenelopeTemplate]-art-line-2")
Fueling the Content Machine
The Content Machine only needs one thing from you to churn out effective, value-based, and profit-driven content consistently:
Long-Form Content
YOUR LONG-FORM CONTENT CAN TAKE MANY SHAPES:
Blogs
Podcasts
Youtube Videos
Instagram Lives
Interviews
Voice Memos
Freebies/Opt-Ins
Anything else, really!
HERE'S HOW IT ALL GOES DOWN FROM THERE
You Create Your Long-Form Piece(s)
We Take It, Clean It Up, And Create A Blog Post
We Break Your Blog Up Into Social Media Posts
Depending on how many posts we can yield from your long- form pieces, we will fill in any gaps with relevant and engaging content to keep your account consistent and top-of-mind. You'll be able to review an entire month's worth of posts in about 15- 30 minutes, and once approved, we load them into a system that will automatically push them out at strategic times.
We Fill In The Blanks And Schedule Your Posts
This monthly system will only take about 2-3 hours per month on your end, and each quarter you and Alina will get together to review analytics and pivot towards what's working and what you need to promote and plan for in your business.
Rinse And Repeat!
If your long-form piece comes in the form of a video or audio clip, we will transcribe it, add strategic keywords, and create a beautiful Google-friendly blog on your website.
Each long-form post can typically be broken up into 10-20 posts depending on it's length - we create branded graphics, inspiring captions, and visibility-boosting hashtags for each one.
It DOES NOT need to be perfect, spell-checked, or even fully baked. We will take whatever you give us and buff it 'til it shines.
LET'S CHAT!
2 Blog Posts published to your website that will improve your searchability and continue to direct your ideal clients to your doorstep indefinitely
15-20 customized, branded, cohesive social media graphics, captions, and hashtags optimized to establish you as an authority in your industry, inspire action, and target your ideal clients
Additional posts to fill in any gaps in the schedule that remain after your long-form pieces have been transformed into posts
A quarterly analytic review meeting where Alina will walk you through an in- depth report of your social media and website analytics and suggest any strategic pivots to do more of what worked and less of what didn't
YOUR DELIVERABLES EACH MONTH:
ARE YOU READY TO FINALLY GET OFF THE CONTENT HAMSTER WHEEL AND HAVE A TIME-SAVING, INTENTIONAL, DONE-FOR-YOU STRATEGY TO GET YOUR MOST VALUABLE AND CONVERSION-DRIVEN INFO OUT INTO THE WORLD?
![[PenelopeTemplate]-art-line-1](http://static.showit.co/1600/DWBLWzCjR7e4awsFYSDeaA/shared/penelopetemplate_-art-line-1.png "[PenelopeTemplate]-art-line-1")
![[PenelopeTemplate]-art-line-3](http://static.showit.co/1200/LhuJgZNaQAqbyL8jY_Hwfw/shared/penelopetemplate_-art-line-3.png "[PenelopeTemplate]-art-line-3")
ok, I'm intrigued. tell me more!
I'm an online business strategist and digital marketing expert who is passionate about helping entrepreneurs streamline their operational and marketing practices. My systems save time and money while wowing your ideal clients and consistently growing your online presence.
After spending years running the back-end of 15+ businesses, both online and in-person, and in tons of different industries, I'm sharing what works, what doesn't, and how to streamline and automate your way to a strong, scalable, and profitable business that works for you, your lifestyle, and your biggest goals.
In my business world, efficiency is the name of the game.
Erin Jones, Jones+Co.
Alina isn't afraid to just get started. She can start with a nugget of an idea, make a first pass and then we iterate and create together until we are both happy with the final product. I am in awe of her capability of turning video into written blogs. It has been a game-changer for my brand and time!"
"My processes are ever-evolving and Alina understands this, what she has done has allowed me to re-focus on my brand and she has made my brand a priority even when I couldn't.
KATRINA ARONSON, KATRINA ARONSON CONSULTING
I know I can lean on your for ideas about how to make my ideas more streamlined and efficient. That is invaluable to what I DO! You are so well-rounded, and can always figure things out. I need someone who really gets my style quickly and I can trust that I don't have to explain everything. You care and are always so on point."
"I am so impressed by your knowledge and level of support. I could not get half of what I do done without you. You have incredible knowledgeable about systems, and cut my time in a quarter!
Tara Baldwin, BELIEVE LIFE COaching
Helping business owners stay organized, social marketing systems, email campaigns, schedules. You have to spend money to make money, and Alina pays off. She's a reliable and friendly professional to have on your side."
"Her systems have cleared all the detail admin stuff off my plate so I can do what I do best.
KATIE DONZANTI, THE PEACEFUL PEACOCK
Alina is my go-to person for things that I can't shift to anyone else on my team. She is fast, extremely detailed, offers great solutions, and I can trust her with high-level information."
"She has a talent for admin, marketing, graphics, and completely revitalized my CRM program.
Susan Dix, Virtual Technology Assistant
I had the privilege of working side-by-side with Alina with a mutual client and she was efficient, skillful and most importantly awesome to work with! She treated me with great respect and we fell into an easy working relationship right away. Thank you Alina!
"Alina is awesome. If you have the chance to work with her - take it!
![[PenelopeTemplate]-art-line-3](http://static.showit.co/800/LhuJgZNaQAqbyL8jY_Hwfw/shared/penelopetemplate_-art-line-3.png "[PenelopeTemplate]-art-line-3")
