I see so many entrepreneurs fall into the same traps – they know they need to be showing up online one way or another, but when it comes to how their audience is receiving and reacting to what they’re churning out… crickets!
Today I’m going over the three most common mistakes I see with business owners who are total experts in their field but aren’t seeing the results they want from their content marketing. Let’s dive in!
Mistake #1: Not knowing what your audience wants to see from you.
As an expert, you know allllll the things! But – is what you want to talk about really what your audience wants to hear about? How can you be sure?
Now, to fix it:
Invest time researching before you create anything. One super quick way I love doing this is by using answerthepublic.com. Here you can search a phrase that has to do with your business or what you offer, and then you can see groups of questions that people are actively searching for. Now, answer those questions!
The most effective pieces of content predict your ideal clients’ questions and needs before they even have them, which will automatically build your authority and further establish your brand.
Then, once they’re ready to really take action, they’ll know who to turn to.
Mistake #2: Not Including Clear Next Steps
Though you may be giving and giving and giving, no one that follows you sees you as the authority in your field just yet. Directly promoting your biz feels cringey, so you just continue to post value pieces only.
Now, to fix it:
Decide where you want your content to lead people. If you’re not 100% clear on where you’re wanting your audience to end, how are they supposed to get there? Is it your website? Your sales page? Scheduler? Focus on getting people off Instagram, onto your website, and into your inbox!
Mistake #3: Creating too much content
Your feeds may reflect what you do best, but there’s no cohesion or topic that sticks around more than a day or two. By the time your audience has just begun processing one topic, you’re on to something else. It’s giving your audience whiplash and makes it hard for them to understand the big picture of who you are and how you can help them.
Now, to fix it:
If you’re spending time researching what your audience wants, you may realize that your answers to the questions and topics you’re finding are a bit too long for just one social media post. That’s because they deserve a larger space – like on your blog or in a video, for instance. From there, you can break the long-form piece down for shorter-lived platforms like social media, and have a place to send your followers to learn more.
These three mistakes are the most common things I see holding badass entrepreneurs like you back from creating consistent content that effectively markets your business and builds authority online.
I gave you three quick tips to start fixing them, but if you’re ready to dive deeper and head into 2022 with a rock-solid plan for your content marketing, join me for a FREE workshop on November 18th!
Click here to learn more and save your seat! See you there!