I'm an online business strategist and digital marketing expert who is passionate about helping entrepreneurs streamline their operational and marketing practices. My systems save time and money while wowing your ideal clients and consistently growing your online presence.
After spending years running the back-end of 15+ businesses, both online and in-person, and in tons of different industries, I'm sharing what works, what doesn't, and how to streamline and automate your way to a strong, scalable, and profitable business that works for you, your lifestyle, and your biggest goals.
I'm a caffeine-dependent Florida native who is always early to the party, regularly eats shredded cheese straight from the bag at midnight, is a proud supporter of messy buns and sweatpants, and LOVES to work (almost too much).
Too cookie-cutter?
Read on, it's about to get real...
This is how it really went down: I graduated from high school at 16, promptly moved out, started college early, and graduated with my bachelors in Event Management at 21. I've been working since I was 15 and went through my undergraduate with a full class load, part-time jobs to pay the bills, and more unpaid internships than I can count to gain experience and find, through trying everything, what lit me up.
Coming to the conclusion that I never wanted to be labeled as one thing or another, through trial and seemingly unrelenting rejection, I decided I was destined to create my own J-O-B, so I did! Starting out as a VA (while not knowing that VAs were even a thing) was the beginning of my love story with entrepreneurship - I began working with some powerhouse business owners (for free) who had tons of great ideas and needed someone to implement who had an eye for design, technology as a second language, and the heart to care about their business just as much as they did.
Sorry to harsh the mood but...
there is no magic in my story.
If you're here, you are probably a heart-led business owner wanting more freedom to thrive and a little magic to soar in business.
After a few years, I saw major similarities in the struggles and systems of everyone I was serving and began to be able to contribute strategy pieces and consultative advice, so I re-dubbed myself as an OBM (online business manager). It became typical and expected for me to provide simplification and automation tactics immediately when I started with someone new, so that we could have space to expand on the fun and exciting ideas bouncing around in my client's heads to scale their businesses in an intentional way that felt good for everyone!
The public usually only sees the polished, breezy way some entrepreneurs seem to make big things happen, but rarely get the behind-the-scenes look, or hands-on involvement, that I have had the privilege of having in so many industries. The nature of my ever-evolving business has allowed me to bear inspired witness to the tears, the struggles, the anxieties, the celebrations, the big wins, the come-to-Jesus moments, the happy surprises, and everything in between when it comes to the entrepreneurial journey in it's rawest form and truest beauty.
...and I wouldn't have it any other way.
Great news, adventure seeker
Through alllll of this, I'm here to guide you to a place in business where overwhelm is no longer a thing and creative systems reign.
Being the crutch for so many business owners for so many years, I've learned that online business is such a weird and wonderful place to dwell - we thrive on information and there are so many people willing to share anything and everything that sometimes it just becomes too much - and trust me - I too have fallen into analysis paralysis more times that I would like to admit.
But, I positioned myself early on to be the person that business owners lean on, and throughout the years, these same people know that if they have idea, they can pick up the phone to consult someone who knows - through trial, error, and success - what works, what doesn't, and why.
Now, I'm determined to save ambitious entrepreneurs from analysis paralysis, nightmare hires, and wasted time by sharing what I've already been through, and had my hands in, throughout my years of experience taking ideas from "shower thoughts" to money-makers and beyond.
Creativity needs fostering and nurturing
If it's not fun, it's not worth it
There's more possibility than impossibility
Nothing is really that serious
Community over competition
Over the years, and through many mistakes, celebrations, frustrating moments, and happy surprises, I have developed a standard set of values that I embody in my business, and determine who I work with every single day.
Here are my daily mantras:
My passion (and biz) is fueled by hard work, ambition, and pink, sparkly grit.
It's not just heart-shaped confetti and creativity that excites me.
my business values
Nothing changes if nothing changes
You don't know what you don't know
You know more than you think you do
Theodore, my trusty sidekick
Who has my heart, forever
two
Time with family
What makes me smile
one
my favorite things
Copenhagen, Denmark
Go-to travel destination
four
On my paddleboard at sunrise
My happy place
three
Celebrating the little (or big) victories of the past week!
Weekend plans
six
The Original Bellini from Harry's Bar in Venice, Italy
Favorite cocktail
five
Erin Jones, Jones+Co.
Alina isn't afraid to just get started. She can start with a nugget of an idea, make a first pass and then we iterate and create together until we are both happy with the final product. I am in awe of her capability of turning video into written blogs. It has been a game-changer for my brand and time!"
"My processes are ever-evolving and Alina understands this, what she has done has allowed me to re-focus on my brand and she has made my brand a priority even when I couldn't.
Ashley Jablow - Wayfinders Collective
From the moment we started exploring a collaboration, Alina impressed me with her knowledge, enthusiasm, can-do attitude and professional polish. She made me feel like my goals for the back end of my sales pipeline were totally in reach - and together, we made it happen!"
"Deciding to partner with Alina was hands-down the best business investment I made in 2022!
KATRINA ARONSON, KATRINA ARONSON CONSULTING
I know I can lean on your for ideas about how to make my ideas more streamlined and efficient. That is invaluable to what I DO! You are so well-rounded, and can always figure things out. I need someone who really gets my style quickly and I can trust that I don't have to explain everything. You care and are always so on point."
"I am so impressed by your knowledge and level of support. I could not get half of what I do done without you. You have incredible knowledgeable about systems, and cut my time in a quarter!
LAURA GMEINDER, Business strategy and mindset COACH
It’s important to me to do an overview and have a clear idea of what’s working and what’s not so I can up level what I’m doing to provide the best support for my clients and grow my program. Alina’s excellent attention to detail, ability to strategize and create a detailed plan of execution takes the stress out of planning and launching my Skills to Pay the Bill$ mindset and strategy group program."
"Alina is my secret weapon!
Tara Baldwin, BELIEVE LIFE COaching
Helping business owners stay organized, social marketing systems, email campaigns, schedules. You have to spend money to make money, and Alina pays off. She's a reliable and friendly professional to have on your side."
"Her systems have cleared all the detail admin stuff off my plate so I can do what I do best.
KATIE DONZANTI, THE PEACEFUL PEACOCK
Alina is my go-to person for things that I can't shift to anyone else on my team. She is fast, extremely detailed, offers great solutions, and I can trust her with high-level information."
"She has a talent for admin, marketing, graphics, and completely revitalized my CRM program.
SHA HAIR, REALTOR, CENTURY 21
She was able to do projects and tasks far better than I due to her incredible knowledge and skill with websites and social media. She has a bright and positive attitude as well as incredible knowledge to help you build your business."
"Alina has incredible professionalism and proficiency. There was not anything that I sent to her that she could not do, and she exceeded my expectations on each request.
Maria + Pat, Owners of wearluv luxury consignment
We are very appreciative of the updates, professionalism, and the meetings as it all kept us on track and made it very clear to understand what we needed and what the desired outcome would be & to have it all for future reference makes it easy - no loose ends!
We did not have the knowledge or the time to learn it all. We did look into others but they were not a good a fit as Alina understood our business model and made it her business to understand what we wanted and needed to be successful. Her follow up has been great and leaving the lines of communication for further things we need to work on is wonderful.
"We immediately saw the benefits of Alina improving our SEO after our Intensive.
Susan Dix, Virtual Technology Assistant
I had the privilege of working side-by-side with Alina with a mutual client and she was efficient, skillful and most importantly awesome to work with! She treated me with great respect and we fell into an easy working relationship right away. Thank you Alina!
"Alina is awesome. If you have the chance to work with her - take it!
