We all know we need to be showing up online, but every morning comes with whipping out the phone, wondering what to post about, digging around for a photo you haven't used in a while, carefully writing a caption longer than a CVS receipt, wiggling in an offer right at the end, and finally hitting publish.
You're an hour behind schedule, but at least you made your daily post right? You were told that digital marketing is important, but is spending all this time really worth it?
You're posting on the fly, and sometimes there's just not enough hours in the day to get to it. You show up only when you have time to craft a 'perfect' post, and know that's not serving your audience.
Your feeds do reflect what you do best, but theres no cohesion or topic that sticks around more than a day or two. By the time your audience has just begun processing one topic, you're on to something else.
Though you may be giving and giving and giving, no one that follows you sees you as the authority in your field just yet. Directly promoting your biz feels cringey, so you just continue to post value-pieces only.
As experts, we want to stay in our zone-of-genius doing the things that matter most in our businesses. That's why sometimes, consistency in digital marketing and staying visible in the online space is hard.
Less overwhelm + more time to do what you really love
Confidence around what you choose to post about
Increased authority, brand awareness, + recognition
More traffic to your website and offers
This 5-module course will walk you through my exact rinse-and-repeat process for generating consistent, engaging, visibility-boosting content that uses your unique genius to build authority and allow you to create with confidence.
How to showcase your knowledge and expertise in a way that feels good and sells for you
How to determine what you should be talking about and when
How to tell what topics will resonate with your target audience
How to stretch the content you're already creating to cover all your bases online
How to organize all of your content so that it's not a hot mess and everything is at your fingertips when you need it
In this lesson, we'll be getting acquainted before we dive in! We'll cover: A big picture overview of the content creation system you will be learning and how it came to be, a few notes about navigating and moving through this course, what software you will need to be able to implement the system (hint: it's not much, and it's all free), & ways you can reach out to me for support.
In this lesson, I'll walk you through exactly what you can expect to learn in each module of this course. We're in this together!
Steal my exact organizational layout and set up your content folder right so you never lose a piece of content again! It's super important to do this now.
I'm showing you exactly what folders you need to create within your main content folder, and what goes in each one.
Download your two new content planning spreadsheets! One for collecting research-backed topic ideas and scheduling, the other for creating short-form content.
Uncover exactly what your audience wants from you by understanding how to interpret their behaviors and utilize SEO basics to predict what will resonate most and convert best.
Never wonder what to post about again! Learn how to research topics that will market your genius, be smart about how you present them, and start a running list.
Diversity is key when it comes to visuals. I'm showing you exactly how to organize your original photos and find free high-quality stock images that match your brand to break up any monotony.
The best way to fully showcase your expertise and get found online is with long-form content, which can take many forms. In this lesson you'll decide which option fits you best.
Different seasons in business call for different ways of presenting information and promoting your offers. Here we'll take a big picture look at important periods so we can build your content schedule around those times.
How are you getting your most valuable content out into the world? We're covering a few different formats and how to maximize the benefits of some super-simple SEO techniques.
In this lesson, we'll begin strategic categorizing your social media post types and building out a mix that will keep you top of mind as the expert in your field and spread awareness of your offers and promotions.
We're whipping out our trusty spreadsheet and plugging in our categories, thinking about post frequency, and what is going to give you the best results for getting people off the app and exactly where you want them to land.
This is where the magic really happens! Each month, you'll be stretching your long-form content to fuel your value-posts, then referring to your categories to fill in the rest. We'll also cover automation tools so you never have to manually post again!
Welcome + What to Expect
Modules + Materials Overview
In this lesson, I'll walk you through exactly what you can expect to learn in each module of this course. We're in this together!
In this lesson, we'll be getting acquainted before we dive in! We'll cover: A big picture overview of the content creation system you will be learning and how it came to be, a few notes about navigating and moving through this course, what software you will need to be able to implement the system (hint: it's not much, and it's all free), & ways you can reach out to me for support.
Organization is Key
Folders
Spreadsheets
Steal my exact organizational layout and set up your content folder right so you never lose a piece of content again! It's super important to do this now.
I'm showing you exactly what folders you need to create within your main content folder, and what goes in each one.
Download your two new content planning spreadsheets! One for collecting research-backed topic ideas and scheduling, the other for creating short-form content.
What does your target audience want?
Finding Your Topics
Gathering Your Images
Uncover exactly what your audience wants from you by understanding how to interpret their behaviors and utilize SEO basics to predict what will resonate most and convert best.
Never wonder what to post about again! Learn how to research topics that will market your genius, be smart about how you present them, and start a running list.
Diversity is key when it comes to visuals. I'm showing you exactly how to organize your original photos and find free high-quality stock images that match your brand to break up any monotony.
You Have Options
Organizing Your Schedule
Publishing
The best way to fully showcase your expertise and get found online is with long-form content, which can take many forms. In this lesson you'll decide which option fits you best.
Different seasons in business call for different ways of presenting information and promoting your offers. Here we'll take a big picture look at important periods so we can build your content schedule around those times.
How are you getting your most valuable content out into the world? We're covering a few different formats and how to maximize the benefits of some super-simple SEO techniques.
Your Content Mix
Social Media Schedule
Creation + Automation
In this lesson, we'll begin strategic categorizing your social media post types and building out a mix that will keep you top of mind as the expert in your field and spread awareness of your offers and promotions.
We're whipping out our trusty spreadsheet and plugging in our categories, thinking about post frequency, and what is going to give you the best results for getting people off the app and exactly where you want them to land.
This is where the magic really happens! Each month, you'll be stretching your long-form content to fuel your value-posts, then referring to your categories to fill in the rest. We'll also cover automation tools so you never have to manually post again!
Harness the visibility-boosting power of hashtags! This bank contains over one thousand hashtags categorized by theme and popularity along with some pre-mixed bundles that are ready to go, and a mini training for using them right!
Social media is all about building community, but without a plan of attack, it could be a huge time-suck! This checklist will give you daily, weekly, and monthly tasks so that you can save yourself from getting distracted and interact with those who matter most!
I'm a caffeine-dependent Florida native who is always early to the party, regularly eats shredded cheese straight from the bag at midnight, is a proud supporter of messy buns and sweatpants, and LOVES to work (almost too much).
I'm an online business strategist and digital marketing maven who is passionate about helping entrepreneurs streamline their operational and marketing practices. My systems save time and money while wowing your ideal clients and consistently growing your online presence.
This course teaches you the exact system that I use to deliver my Content Machine service.
I have developed this system over years of creating content for other people's businesses, and it is so simple, streamlined, and efficient that I decided to share it with you so that you can finally see results from your organic marketing efforts. We don't like wasting time around here.
Never wonder what to post about on your blog or social media pages ever again.
Predict your ideal clients' questions and needs before they even have them, which will automatically build your authority and further establish your brand.
Realize that you've probably been creating too much content - you likely have plenty of material to repurpose already, and I'll show you exactly how.
See increased traffic to your website, DMs in your inbox, and new connections built from your marketing
I'm not telling you what and what not to post about. I'm walking you through how to develop a strategic mix of content and giving you a system to implement it.
It's all about saving time. You know your business best, so if you can talk about one topic out loud for about 10 minutes, you've got half a month's worth of content for your blog and social pages covered. No more creating more than you need to.
Speaking of time, these five modules are fluff free, and so is the system itself. I am telling you only what you need to know and handing you the tools you need to maximize your authority, automate consistency, and implement a mix of content meant to convert your followers and website visitors into paying clients.
Each lesson contains a video that's just 5-15 minutes long, so you can absolutely finish this in a weekend and be up and running with your simple, streamlined, system for content creation. 🚀